Churchill McGee

Churchill McGee is a general contracting company with a bold, no-BS approach. The business includes several sub-companies. Their expertise is wide-ranging. They have expanded significantly, opening offices in Louisville and Cincinnati, and launching projects in Indiana and Tennessee. Unifying the brand family through bold design on par with the company’s bold culture would provide a foundation for continued growth.

We built a clear system for office, contractor, and offering designation. The mark alludes to their name while evoking the structural nature of their work. The tagline brings it all together. Churchill McGee’s candid sensibility sets them apart. Their dynamic identity sets the company’s existing momentum in a trajectory to go further.

AOR: Bullhorn
Role: Creative Director, Design Lead


Brand Strategy
Brand Identity
Brand Guidelines
Brand Languag