In the event of catastrophic injury, responds immediately – no matter where you are. A team of advocates supports your recovery during the most critical part: the first seven days. When they came to us, ACAT was just an idea. Their new brand was critical to their launch. A sister company to Ascential Care, they needed to connect their brand with their established counterpart in order to appeal to industry folks without sacrificing legibility for those outside of the industry who need ACAT’s care most: patients and their families.
The brand is vibrant and friendly, yet retains sophistication for its clinical setting. We worked with their team to develop a visual extension of their team’s duality. Compassionate and tenacious. Fierce and patient. The duality that makes them ideal advocates.
Role: Creative Director, Design Lead