EM Ford

Since its founding in 1925, EM Ford has grown from a one-man operation to a robust firm offering insurance and financial planning for a range of clients at every level. To say they are in it for the long haul is putting it mildly. They are a company built on a solid foundation of relationships – that’s their real currency. A family business, this group puts a personal touch on everything they do. They engaged us to translate their rich history and prided client-centric culture into a brand that would take this legacy into the next generation of the company.

The mark is built on their name – their strongest asset. Updated for a new chapter in their history, grounded in a decisive underscore. Their colors are elegant and contemporary, appealing to their sophisticated client base. These play out in photo treatment. EM Ford’s photography features images of frank conversations and real people at work. Language is similarly frank. The result is a visual and verbal identity that champions EM Ford’s people within and without their company.

AOR: Bullhorn
Role: Creative Director, Design Lead


Brand Strategy
Brand Identity
Brand Guidelines
Brand Language
Photo Art Direction
Website Design
Website Development
Marketing Materials